Marketing Analyst - Home Office

The Job Duck - Cuauhtémoc, Ciudad de México DF

Descripción de la oferta

$ 27,124.00 (Mensual) Contrato por tiempo indeterminado Tiempo Completo Teletrabajo

JOB DUCK IS HIRING A MARKETING ANALYST

Job Duck is a virtual staffing company that matches candidates to work from home for a single U.S.-based business, in most cases a law firm.

We are seeking a data-driven and strategic Marketing Analyst to join our dynamic team. The Marketing Analyst will play a critical role in optimizing our marketing efforts by analyzing data, identifying trends, and providing actionable insights. This position is ideal for someone who thrives in a fast-paced environment and has a passion for turning data into strategic marketing decisions that drive business growth.

Monthly Compensation: 1,400 USD

Duties and responsibilities include but are not limited to the following:

-Data Analysis: Collect, analyze, and interpret data from various marketing channels (e.g., digital campaigns, social media, website traffic, CRM) to assess the effectiveness of marketing strategies.
-Performance Reporting: Develop and maintain regular reports on key performance indicators (KPIs) such as lead generation, conversion rates, customer acquisition costs, and ROI. Present findings to the marketing team and other stakeholders.
-Market Research: Design and conduct market research to identify trends, customer preferences, and competitive analysis. Use this data to inform marketing strategies and campaigns.
-Campaign Optimization: Work closely with the marketing team to optimize campaigns based on data-driven insights. Provide recommendations for targeting, messaging, and channel selection to improve overall effectiveness.
-Customer Segmentation: Analyze customer data to identify segments and develop targeted marketing strategies to reach specific audiences effectively.
-Budget Management: Monitor marketing budgets and expenditures, ensuring that resources are allocated efficiently to maximize ROI.
-Collaboration: Collaborate with cross-functional teams, including sales, operations, and IT, to ensure alignment on goals, strategies, and data-sharing practices.
-Tools & Technology: Utilize marketing analytics tools and software (e.g., Google Analytics, CRM systems, marketing automation platforms) to gather and analyze data.

Skills required:

-Foundational Marketing Knowledge
-Forecasting and predictive modeling
-Web Analytics
-Marketing Campaigns
-Advanced data analytics and statistics.
-Attribution modeling
-Dashboard-building and reporting.
-SQL coding
-Excellent written and verbal communication skills with the ability to present complex data clearly and actionably.
-Strong attention to detail with the ability to manage multiple projects and deadlines.
-Problem-Solving, the ability to think critically and solve problems creatively, using data to drive decisions.
-Be a team player and work collaboratively in a team environment, with a positive attitude and willingness to take on new challenges.

Requirements:

-Bachelor’s degree in Marketing, Business, Statistics, or a related field. A Master’s degree is a plus.
-At least 4-6 years of experience in a Marketing Analyst role, preferably within the staffing or recruitment industry.
-Strong proficiency in data analysis and interpretation, with a deep understanding of marketing metrics and KPIs.
-Experience with analytics tools such as Google Analytics, Excel, CRM software, and marketing automation platforms.

The schedule is as follows:

Monday to Friday from 8:30 am EST/EDT to 5:30 pm EST/EDT