Gerente de Marketing Digital

Descripción de la oferta

Te invitamos a formar parte de nuestro equipo! Principales Responsabilidades: Work with the Director and the media planning teams to develop strategies for all digital media buys, as assigned Lead strategic and tactical planning activities, with oversight responsibilities; act as a primary contact for clients, as appropriate, and internal/external partners Accountable for building, developing, implementing, and maintaining media plans that adhere to and deliver campaign objectives and strategies Responsible for managing campaign setup that includes ad serving, tracking implementation, and trafficking Proactively investigate media opportunities and craft well-supported articulate points-of-view Review and evaluate proposals from media partners Deliver in-flight campaign insights that deliver thoughtful and actionable direction for the client Manage and be accountable for budgets with team; oversee reports and client billing Manage the use of proprietary and syndicated tools Set realistic client expectations and make every effort to exceed them with timely quality work Responsible for managing a team of direct reports (remote and across all Rise locations) with accountability for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention Overall control of workflow and assigned responsibilities within the team; oversee the progress of all projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issues Forecast workloads to align resources to match client needs Assign work across team members to leverage each persons individual skills, as well as motivate their interests and keep them challenged Participate in client education of assigned digital channels, with responsibility for developing intellectual capital, including best practices, case studies, and official agency points-of-view Encourage thorough evaluation of cross-channel digital marketing strategies, finding opportunity for competitive advantage Provide ongoing feedback and conduct employee evaluations; develop skills / careers of team members within Rise through feedback and weekly meetings Keep a finger on the pulse of the ever-changing landscape of digital advertising, including new technology, AI and evolving platforms Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows.

Requerimientos

• Educación mínima: Educación superior - Licenciatura
• 5 años de experiencia

Palabras clave: lider, jefe, gerente, manager, director, chief, lead, jefatura, regente, mercadotecnia, marketing, mercadeo, online

Hace 2 días (actualizada)

Acerca de Quad Graphics

Empresa transnacional lider en su giro con más de 40 años de presencia en el mercado. Tiene plantas de producción en Latinoamérica y en México dos plantas.