Marketing Intelligence and Innovation Analyst - Business Intelligence marketing

Descripción de la oferta

Innovation & Market Intelligence Analyst OBJETIVE Responsible for supporting the analysis, generation, and management of strategic marketing information focused on brand performance, consumer behavior, and market trends, contributing to datadriven commercial and innovation decisionmaking. The role supports the development of reports, analyses, and dashboards that integrate internal business data and external market information, helping identify opportunities for improvement, growth, and innovation in products, portfolio, and value propositions, while ensuring alignment with the companys strategic objectives. RESPONSIBILITIES: Analyze and prepare market reports to monitor brand and competitor performance, using market data platforms such as Nielsen, SPINS, and similar sources. Support weekly and monthly reporting on market share and performance vs. competitors. Research and analyze consumer, market, and food industry trends, including consumption habits, economic impact, and key product attributes (healthy, organic, convenience, sustainability). Identify innovation and product trends (new formats, ingredients, flavors, and claims). Support market size and category analysis, providing visibility into market structure, positioning, and growth opportunities. Analyze market information for new product development, supporting Innovation and R&D teams with feasibility, competitive, and trend insights. Prepare clear, structured analyses and presentations to support commercial and innovation decision-making. REQUIREMENTS: Bachelors degree in marketing, Business Administration, Economics, Engineering, or a related field. 13 years of experience in Market Intelligence, Marketing Analysis, Data Analysis, or similar roles. Strong analytical skills and attention to detail Experience working with data and reports Data analysis & visualization (Excel, Power BI, Tableau) Market research and competitive analysis Data management and reporting Experience with market data tools (Nielsen, Kantar, etc.) Exposure to financial or commercial analysis Advanced English UBICACIÓN: Zona AV. México, GDL - Presencial de Lunes a viernes

Requerimientos

• Educación mínima: Educación superior - Licenciatura
• años de experiencia

Palabras clave: mercadotecnia, marketing, mercadeo, analista, analyst, negocio, business

Hace 1 hora (actualizada)

Acerca de Sesajal S.A. de C.V.

Transformamos lo mejor del campo en aceites vegetales, semillas, granos, cremas y untables saludables, procesados ​​con la máxima integridad y respeto al medio ambiente.

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