Innovation and Market Intelligence Manager - Business Intelligence marketing

Descripción de la oferta

INNOVATION & MARKET INTELLIGENCE MANAGER OBJETIVE We are looking for a Business Intelligence & Market Intelligence Manager (Senior) to lead data-driven decision making across the organization. This role is responsible for transforming data into strategic insights, connecting market trends, consumer behavior, and operational performance to identify growth opportunities and improve business outcomes. You will act as a strategic partner to leadership, bridging analytics, operations, and strategy.. RESPONSIBILITIES: Business Intelligence & Analytics Lead the development of dashboards, performance tracking, and advanced analytical models Integrate financial, commercial, and operational data into a unified view of the business Identify trends, risks, and opportunities through deep data analysis Ensure data integrity, governance, and scalability of BI solutions Market Intelligence & Insights Analyze market trends, competitors, and consumer behavior to identify growth opportunities Generate actionable insights to guide commercial and strategic decisions Identify growth opportunities, white spaces, and category trends Leverage tools such as Nielsen, Kantar, and industry databases Strategic Planning & Decision Support Support leadership in strategic planning and business reviews Evaluate new business opportunities, markets, and product initiatives Build business cases, forecasts, and scenario analyses Support annual planning, forecasting, and long-term strategy development Provide fact-based recommendations to senior leadership Translate complex data into clear, actionable business insights Influence key decisions across commercial, operations, and product strategy Operational Insights Partner with Operations, Finance, and Commercial teams to improve performance Analyze key drivers of revenue, profitability, and efficiency Identify gaps and propose data-backed improvements Monitor KPIs and ensure alignment with business objectives Leadership & Capability Building Lead and develop the BI / Market Intelligence team Define methodologies, tools, and best practices in analytics Promote a data-driven culture across the organization Analyze key drivers of revenue, cost, and operational performance Identify improvement opportunities and track impact of initiatives Establish and monitor KPIs aligned with business objectives Financial Analysis & ROI Management Evaluate business initiatives through ROI, profitability, and investment analysis Build business cases for new products, markets, and strategic initiatives Partner with Finance to assess margins, cost structures, and value drivers Develop scenario modeling and sensitivity analysis to support decision-making REQUIREMENTS: Licenciatura en Mercadotecnia, Comunicación, Administración o afín. +7 years in Business Intelligence, Strategy, Market Intelligence, or Analytics Strong experience working with both strategic and operational data Proven ability to influence decision-making at senior levels Experience in cross-functional environments (Commercial, Ops, Finance) Advanced English Data analysis & visualization (Power BI, Tableau, etc.) KEY SKILLS Market & competitive intelligence Financial & operational analysis Strategic thinking Business case development Stakeholder management Combination of strategy + analytics + operations Opportunity to build and scale BI capabilities Impact of insights on revenue and profitability Decision adoption rate Accuracy of forecasts and analyses Improvement in key business KPIs UBICACIÓN: Zona Industrial, GDL - Presencial de Lunes a Viernes de 8:00 am 5:00 pm PRESTACIONES POR ENCIMA DE LA LEY

Requerimientos

• Educación mínima: Educación superior - Licenciatura
• años de experiencia

Palabras clave: lider, jefe, gerente, manager, director, chief, lead, jefatura, regente, negocio, business, mercadotecnia, marketing, mercadeo

Hace 2 días (actualizada)

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