Digital Marketing Specialist

Descripción de la oferta

We’re looking for a hands-on Digital Marketing Specialist who enjoys executing campaigns, analyzing performance, and continuously optimizing marketing strategies.

In this role, you will be responsible for implementing, monitoring, and optimizing marketing and lead generation activities across channels such as LinkedIn, YouTube, email marketing, CRM workflows, paid ads, and social media.

Key Responsibilities
Campaign Execution and Optimization
Execute multi-channel marketing campaigns across LinkedIn, YouTube, email marketing, and paid media to generate qualified leads.
Post and manage organic social media content to increase engagement and brand visibility.
Create and manage email campaigns, newsletters, and follow-up sequences.
Test and refine messaging, creatives, and targeting to improve campaign performance and ROI.
Monitor dashboards and track key metrics such as traffic, leads, conversions, and cost per lead.

Content and Asset Management
Coordinate the creation of marketing materials, videos, posts, and case studies with internal teams or external partners.
Schedule and publish LinkedIn and social media content to maintain a consistent brand presence.
Manage YouTube uploads, ensuring descriptions, tags, and calls-to-action are optimized for visibility and engagement.

CRM and Funnel Management
Maintain and optimize ScoreApp quizzes, CRM workflows, and automations.
Ensure leads move efficiently through the marketing funnel from capture to booked sessions.
Manage lead segmentation and CRM data accuracy.
Collaborate with Sales and Delivery teams to ensure smooth lead handoffs.

Testing and Continuous Improvement
Review campaign data on a weekly basis to identify trends and improvement opportunities.
Document insights and propose new tactics, messaging, and channels.
Continuously test different formats, timing, and platforms to maximize campaign performance.

Collaboration and Reporting
Work closely with leadership to align marketing execution with business goals.
Provide clear, data-driven reports on campaign performance and insights.
Coordinate with freelancers or external partners when needed.

Qualifications
Minimum 1 year of experience in digital marketing, growth marketing, or demand generation.
Experience executing campaigns across LinkedIn, YouTube, email marketing, and paid media.
Hands-on experience with CRM and marketing automation tools (GoHighLevel, HubSpot, or similar).
Strong analytical and data-driven mindset.
Excellent writing, organization, and multitasking skills.
Familiarity with AI tools, marketing analytics, or SaaS environments is a plus.
Ability to work U.S. Pacific Standard Time (PST) hours.

Success Metrics
Consistent growth in qualified AI Roadmap leads and engagement.
Improved conversion rates from quiz to booked session.
Increased social and video engagement across LinkedIn and YouTube.
Measurable improvements in ROI and campaign efficiency through data-driven
iteration

Requerimientos

• Educación mínima: Educación superior - Licenciatura
• 1 año de experiencia
• Idiomas: Inglés
• Conocimientos: Marketing digital

Aptitudes asociadas a esta ofertaNuevo

Palabras clave: online, mercadotecnia, marketing, mercadeo, especialista

Hace 2 días (actualizada)

Acerca de Human Quality.

Una Empresa mexicana dedicada desde hace mas de 20 años a la Administración y Desarrollo del recurso mas importante que posee tu empresa, el Capital Humano.

Nuestras herramientas de última generación en el manejo de Recursos Humanos y los servicios que ofrecemos, nos permiten cuidar el personal de tu empresa, para que tengas una real ventaja competitiva, todo esto, para que ustedes se enfoquen en su Core Business.

El Business Intelligence que hemos desarrollado gracias a...

Una Empresa mexicana dedicada desde hace mas de 20 años a la Administración y Desarrollo del recurso mas importante que posee tu empresa, el Capital Humano.

Nuestras herramientas de última generación en el manejo de Recursos Humanos y los servicios que ofrecemos, nos permiten cuidar el personal de tu empresa, para que tengas una real ventaja competitiva, todo esto, para que ustedes se enfoquen en su Core Business.

El Business Intelligence que hemos desarrollado gracias al talento y capacitación con continua de nuestro equipo, nos ha llevado a especializarnos en:

Head Hunting, Reclutamiento y Selección , Administración de Personal , , Maquila de Nómina, Consultoría en Sueldos, Investigación Laboral, Estudios Socioeconómicos, Exámenes Psicométricos.
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