Noticias de Nielsen Media Mexico S. de RL de CV

Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans.

Nielsen included on Dow Jones Sustainability Index for fifth consecutive year – NielsenTo be considered for inclusion, companies are evaluated alongside their peers on long-term environmental, social and governance (ESG) policies and actions through the annual S&P Global Corporate Sustainability Assessment (CSA). The DJSI North America Index includes the top 20% of the largest 600 North American companies in the S&P Global Broad Market Index. “In a year filled with so much change for Nielsen as a company and the world as a whole, we are so encouraged that Nielsen was again included in the 2021 Dow Jones Sustainability Index,” said Andrea Bertels, Vice President, Corporate Citizenship, Nielsen. “Nielsen’s purpose is to power a better media future for all people, and external benchmarks like the DJSI help us continue to improve how we operate responsibly and sustainably to fulfill that purpose.”Nielsen’s ESG strategy includes the significant issues that affect our business,...

A Way Forward for Digital Advertising – NielsenIn recent months, Apple and Firefox changed their browser policies to phase out third-party cookie tracking and Google announced its intention to do the same within two years. While these changes are meant to benefit consumers, they unintentionally create an environment in which marketers have less objective insight into the audiences that see their ads on apps, platforms and websites—particularly if the use cases of publishers and advertisers are not addressed. Without an independent view, market confidence in digital advertising could see significant erosion. At Nielsen, building confidence through disruption is part of our DNA. In 1950, we introduced the first TV ratings in response to the launch of the first national broadcasters. As viewing fragmented, we pioneered methods to correct biases in big data sources so they could be introduced into our media panels. Today, we are innovating to measure digital and streaming and create a...

We’re thrilled to be recognized as a Best Employer, Excellence inViewers spent nearly 30% of their TV time on streaming content in March - but how did that break down across providers? Our latest from The Gauge shows: